Manchester United boss Erik ten Hag believes the sale of the club would be a "good thing" as he looks to compete with cash-rich Manchester City and Newcastle.
Last month, United's owners the Glazer family announced they were considering selling the club as they "explore strategic alternatives".
The Americans bought the club for £790m ($1.34bn) in 2005.
"There will be more investment possible which is good," said Ten Hag.
The Dutchman says when he was informed of the plan by chief executive Richard Arnold, he was reassured by what it meant.
"We spoke about the culture we want, we spoke about objectives, goals and the culture and he confirmed it won't change," he said.