Manchester United have been advised by Andy Cole to take "more money than was expected" for Jesse Lingard, with the on-loan midfielder's asking price continuing to rise at West Ham.
The 28-year-old playmaker was surplus to requirements at Old Trafford and stuck in a serious rut when allowed to head for east London during the winter transfer window.
A spark has been rediscovered in the capital, with an England recall earned along the way, and any permanent move this summer is now expected to generate a sizeable fee.