Cristiano Ronaldo walked away from Manchester United in acrimonious fashion on Tuesday - yet that was only the second most important news story to emerge from Old Trafford.
The sensational development that the club's owners - the Glazer family - may be willing to sell up could have potentially seismic consequences for football.
The 333-word statement published on the club's website may have been boringly titled 'Manchester United announces process to explore strategic alternatives to enhance the club's growth' but its significance was clear.
It is the first time the club's American ownership, who bought the club in a leveraged takeover that saddled the club with enormous debt back in 2005, have confirmed they are seeking investment or could be willing to sell up.