The scarf is raised above the head, the camera clicks and the new signing paints on a grin before being wheeled into the press room to talk about his hopes and dreams for the future.
In the garden of promise and potential, everything is rosy and the future is bright.
When the cameras stop rolling and the mics are switched off, the gritty, unseen realities of a move to a new country kick in.
For overseas players there is visa paperwork to fix and a bank account to open in the UK to enable them to move from a hotel and pay for a flat or a house.