Peter Moore begins his first day as Liverpool's new chief executive with a clear message the club will not be panicked into mimicking Manchester City's spending.
The 62-year-old was appointed as Ian Ayre's successor in February, having been headhunted by Fenway Sports Group. Moore, who was born in Liverpool, had been in charge of EA Sports and has been recruited to a specific role that focuses on business matters.
Mike Gordon, the president of FSG, described Moore as being a 'global business leader' and the 'ideal person' to lead Liverpool.
It had been the case that Liverpool's old chief executives, including Ayre, Christian Purslow, Rick Parry and the esteemed Peter Robinson, had been responsible for transfer negotiations but the new structure FSG have in place means that is now the responsibility of Michael Edwards, the sporting director.