Liverpool have signed a deal with Western Union for the money transfer company to become the club's first shirt sleeve sponsor.
Liverpool announced on Wednesday that the two parties had signed a 'multi-year partnership', with Western Union also becoming an 'official principal partner and the official money transfer partner' of the club.
The Western Union logo will appear on Liverpool shirt sleeves. They are the 10th Premier League club to take advantage of the new sponsorship opportunity.
Billy Hogan, chief commercial officer and managing director at Liverpool FC, said: 'Western Union is an instantly recognisable brand with a truly global footprint and we are absolutely delighted to welcome them as our first ever shirt-sleeve Sponsor and official principal partner.