Liverpool have signed a lucrative three-year deal with Malaysia Airlines, who will become the club's official global airline partner.
The Anfield club have a huge fanbase in the Far East, with an estimated 140 million supporters, and the partnership replaces the deal with Garuda International which ended earlier this year.
Liverpool players will act as ambassadors for the airline while academy coaches will provide football clinics in Malaysia for young players.
Billy Hogan, Liverpool's chief commercial officer, said: 'Liverpool and Malaysia have always shared a special passion for football – when we visited Malaysia on our pre-season tour in 2011 and 2015, the reception was incredible.