New Leeds United boss Jesse Marsch laughed off comparisons to fictional American football manager Ted Lasso as he underlined his vision for the club in his first news conference.
His first game will be at Leicester City on Saturday with Leeds two points above the top-flight relegation zone.
"I think there's probably a stigma [around American coaches]. I'm not sure Ted Lasso helped," said Marsch.
"I haven't watched the show but I get it. People hate hearing the word soccer, I've used the word football since I was a professional football player.
"More and more in the United States, we are adapting to what the game is here in England and our connection with what this league is and what the culture of the sport is in this country.