The Premier League is set for a dramatic crash in television rights cash from the UK market, according to leading industry analyst.
Speaking at the FT Business Summit, Claire Enders of Enders Analysis predicted that the next round of Sky Sports and BT television deals will see a drop of 20% for the next Premier League UK rights' deal, while the UK market could see a 40% fall in the Champions League.
In February 2018, the domestic deal between 2019 and 2022 saw the pair bid £4.4bn, down from £5.1bnm to screen the Premier League.