The Dutch Football Association (KNVB) has banned Eredivisie side FC Emmen from using sex toy company EasyToys as the club's main sponsor.
FC Emmen were set to receive a €500,000-per-season windfall from the deal but the KNVB have stepped in to forbid the agreement under Article 3 of the federation's sponsorship regulations.
Article 3 states: "The consideration to be delivered or to be received by a club by virtue of sponsorship may not be in conflict with any law, public order or morality, with the Dutch Advertising Code, with good taste or decency, with the statutes and regulations of the KNVB, or with decisions of the board of professional football.