King Faisal president Alhaji Karim Grunsah has disclosed his club's financial strategy has been largely centred around fixtures with Ghanaian giants Asante Kotoko and Hearts of Oak.
The west Africans' two biggest clubs, Hearts and Kotoko control the biggest fan base, a privilege which significantly boosts their matchday revenues.
For non-traditional and 'smaller' outfits like King Faisal, they have had to find smart strategies to bite into the fanbase of the 'big boys'.
Editors' Picks
“No one should ever run Kotoko at a loss," Grunsah told Kessben FM in relation to Kotoko's recent financial challenges and new management.