Until Thursday evening, Giovanni Cerra's role at Manchester United was very much in the shadows.
Now, after receiving both barrels and the full hairdryer treatment from Jose Mourinho on the Old Trafford touchline, the Italian has found himself thrust into the limelight.
But who is Cerra? What is his back story? And what did he do to deserve his calling-out from the Portuguese?
The London-educated Roman is a graphic designer by trade, whose role among Mourinho's staff is that of an analyst - turning scouting data and the manager's gameplans into charts and images, making the information more easily digestible for United's players.