It's the latest footballing fad and a trend that's splitting the opinion of fans worldwide but clubs just can't seem to help themselves.
The social media transfer unveiling has become something of a competition - who can create the most novel, funniest, most engaging way of doing what a simple press release used to be deemed enough to do.
From music videos to white smoke, FIFA 17 to WhatsApp chats, the ways in which new signings are announced has turned into an art form. Here, Sportsmail counts down some of the very best to have been churned out in recent months.