Jose Mourinho might still be without a club following his Manchester United sacking, but the man knows how to stay in the headlines.
In addition to recent punditry, Mourinho has also become an advertising star in a new commercial for Paddy Power.
The ad, which runs for nearly 90 seconds, sees the Portuguese manager explaining why it's not easy being special.
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"To be special you need to be consistent. I've been special in Milan, in Madrid, but not all great achievements get trophies," Mourinho says while looking at a news clipping with the headline 'United clinch second'.