A Kolkata Metro railway station adjoining the iconic Salt Lake Stadium in Kolkata has been rebranded as Indian Football Association Salt Lake Stadium station on Thursday.
The Indian Football Association (IFA), which is the governing body of football in West Bengal, was handed the naming and branding rights of the station by the Kolkata Metro Rail Corporation (KMRC).
After the unveiling of the new station, IFA general secretary Joydeep Mukherjee said, “IFA is always thinking about new ways of promoting its brand. IFA has a huge legacy and it has a big brand that we need to carry forward and we feel that this is a very nice way of highlighting the brand.