Manchester City made an announcement on Friday morning. It wasn't the one we're all waiting on, but they do have a new energy drink partner in Vietnam, which I'm sure is a lovely bit of business. Look after the partners and the titles look after themselves.
If there's anything apt about such an arrangement in City's season of sleep, it is that the product is called Wake Up 247.
I'm not minded to do a deep trawl of affairs in the caffeine game, but I did spare a few minutes to Google. It showed that Wake Up exist under the vast corporate umbrella of Masan Group, a massive Vietnamese conglomerate, and in 2021 the Abu Dhabi Investment Authority, of which City's owner Sheikh Mansour is a board member, ploughed a serious investment into one of Masan's consumer arms.