They're calling the new expanded Champions League 'the Swiss model' - which is a handy way of pushing the bare-faced lie that is an expertly-constructed way of enhancing continental football for the benefit of all.
It's nothing of the sort, of course. What Juventus president Andrea Agnelli also calls the 'ideal' model – 36 teams playing 10 group matches, with Champions League football every single month of the season, domestic leagues damaged and probably reduced to make room in the schedule and England's cup competitions in jeopardy – is just another land grab from the wealthiest clubs.