The figure seems to swell with every passing year but Sunday's Championship play-off final will be worth at least £135million to one of Nottingham Forest or Huddersfield Town.
That was the estimated windfall, over three years, calculated by accountants Deloitte in 2020 if the promoted side stays just one season in the Premier League.
If they stay up and enjoy a second campaign in the top-flight, that figure rises steeply to £265m over a five-year period. Either way, the cash is transformative.
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It's why, after nine gruelling months, the Forest and Town players will rouse themselves for one final effort this Sunday afternoon at Wembley Stadium.