Football transfer fees have risen exponentially since the turn of the millennium and the murmurings of the market when the rumour mill starts up is a reliable source of exasperation for many.
Avid fans shake their heads in disbelief and casual observers recoil aghast when they hear that seemingly average players are moving clubs for tens of millions, while the best now go for hundreds of millions.
Neymar's €222 million (£200m/$262m) move from Barcelona to Paris Saint-Germain in 2017 smashed the transfer record and since then the exchange of mammoth fees has become the norm.