It was a chance meeting with a six-year-old boy in 2012 that helped shape the way Huddersfield Town owner Dean Hoyle viewed his club's place in his home town.
'I was at a local school and the head introduced me to him,' said Hoyle. 'He lived near the stadium with his mum. She was a drug addict and he was her carer. He didn't know where his dad was.
'That school was 2.9 miles away from my nice little village. I checked in my sat nav. I have a nice home and everything I want, yet this s**t was happening right on my doorstep.