Thinking big or a circus big top? The gateway to an exciting future or an insult to the past?
With a club the size of Manchester United, you are never going to please everyone. Not with a global fanbase like theirs.
As Sir Jim Ratcliffe chatted in front of an audience at the offices of Foster + Partners on Tuesday, he recounted the story of being one of the first Westerners to cross the Mongolian border from the Gobi Desert after Covid.
‘They didn’t want to see our passports, just talk about Manchester United,’ he smiled.