It's the sheer volume of coverage about Everton - a desperate and broken football club - which has resonated most with me this week, writes Graeme Souness in his column.
If this were just another bottom-half Premier League side in the mire, there would have been some discussion and debate. But nothing on the scale we've seen.
Maybe it's a back-handed compliment, but the reams of analysis and hours of talk are a reminder that Everton are one of the great clubs of British football. That what has been unfolding at Goodison Park is a national football calamity.