Drive-in screenings, digital viewing parties and cardboard cut-outs of fans are ideas under consideration by Premier League clubs when football returns behind closed doors.
The country’s giants are discussing ways in which they can ‘maintain fan loyalty’ during the pandemic, with some acutely aware that supporters could lose appetite for the sport when subjected to ‘soulless’ fixtures on television.
Fading public interest would have serious financial implications for commercial revenues and there is a belief that fanbases must be kept engaged over the coming months.
Premier League clubs are scrambling to find ways to engage fans when football returns
Borussia Monchengladbach’s proposal to fill Borussia Park with thousands of cardboard cut-outs depicting the faces of supporters has captured the imagination of teams in England.