BT Sport staff have received training in how to correctly report on concussions, with pundits and presenters warned not to downplay potential brain injuries by describing them as 'bumps', 'bangs', 'dings' or 'knocks'.
Michael Owen was criticised for using such terminology during BT's coverage of a Champions League clash between Benfica and Ajax in February.
Sportsmail columnist Chris Sutton, a concussion campaigner whose father Mike - a former professional footballer - died with dementia, called Owen a 'caveman' for his views.
There are concerns that trivialising concussion has a dangerous effect on how children see brain injuries.