Crystal Palace would consider renaming Selhurst Park to help fund the redevelopment of their stadium, chairman Steve Parish has said.
Palace announced plans in December of a new five-storey main stand at their home of 93 years, to increase the stadium capacity from 26,000 to more than 34,000.
Should they be granted permission from Croydon Council next month, work could begin within a year.
Parish is hopeful fans would understand if the club sold the naming rights of the stadium to finance the project, which could cost up to £100million.