For all the talk of Saturday’s 20-minute Match of the Day being soulless - and it was - is there not also something the BBC can learn from the format and reaction to it?
Half a million extra viewers tuned it. And yes, that was in part motivated by a fascination akin to rubbernecking. We all wanted to gaze at the self-inflicted wreckage of a public corporation so out of touch with, well, the public.
But that lack of awareness brings us onto this - much of the audience would have been drawn by seeing their team before their eyes closed.