Being linked with a move to Chelsea is a "huge compliment" to Callum Wilson, says Bournemouth manager Eddie Howe.
With Alvaro Morata struggling for form and Olivier Giroud injured, Chelsea have confirmed their interest in the England international.
Gonzalo Higuain has also been linked with a reunion with his former Napoli coach Maurizio Sarri, but the Blues are reportedly willing to pay up to £50 million ($64m) for Wilson.
Bournemouth have signed Dominic Solanke from Liverpool to add to their forward options this month, yet Howe is still determined to hold on to Wilson.