Chelsea are looking at selling the naming rights to their new stadium – but have told interested buyers they have to accept that Stamford Bridge will stay in the name.
Sportsmail can confirm the Premier League club do not want to completely rename their new home in west London – news which will satisfy Chelsea supporters.
Arsenal's stadium is now named the Emirates and Manchester City play at the Etihad.
With Chelsea potentially not moving into their new 60,000-seater stadium until 2023, finding a buyer is not currently at the top of the Premier League leaders' list of priorities.