Chelsea are in talks with gambling company Stake.com to become their new shirt sponsor despite the incoming ban on such deals in football.
The Premier League confirmed in April that having gambling sponsorships on shirt fronts would be prohibited after the 2025/26 season though they will be allowed until then leaving a window for clubs to still carry the logos of betting brands prominently.
Chelsea have been looking for a new main partner to replace Three whose three-season agreement ends this summer and included an attempt by the mobile network to cut ties with the club after former owner, Russian Roman Abramovich, was sanctioned last year.