A partnership between the Premier League and Cadbury has been criticised by health campaigners, who called it "little more than a marketing ploy".
The football league and the confectionary giant have teamed up to promote healthy lifestyles to schoolchildren in a three-year deal.
Cadbury said it would "help educate people" on nutrition, healthy eating and exercise.
But critics said chocolate should not be associated with healthy lifestyles.
The scheme is an extension to a community programme called Health for Life, which works with 60,000 children to encourage them to be healthy.
New sessions will be added from the start of the 2017/18 season when Cadbury becomes a partner of the league.