Alireza Jahanbakhsh hopes to make an immediate impact at Brighton and Hove Albion after completing a reported £17 million ($22m) move from AZ.
The Iran international - who featured in all three of his country's matches at the World Cup - penned a five-year contract with the Seagulls on Wednesday and is determined to force his way into Chris Hughton's first-team plans.
Jahanbakhsh scored 21 goals and recorded 12 assists in the Eredivisie last season as AZ finished third behind PSV and Ajax.
He almost joined Brighton three years ago but opted to stay in the Netherlands, however the winger is confident now is the right time to move to the Premier League side, who have made him their club-record signing.