Brighton chairman Tony Bloom is a man of many guises: football club and race horse owner, poker player, professional gambler.
The high-rolling entrepreneur is notoriously private, so much so he barely gives an interview, sanctioning them scarcely to local papers and rarely discussing anything outside of football.
But reaching the Premier League has prompted Bloom to open up; about his obsession with gambling, his history with the football club he has supported since birth and how this investment is potentially the riskiest of them all.
Though Bloom has ploughed more than £200million into Brighton his wealth is unknown.