The Premier League is back - fresh with new balls, new fonts and new rules on diving and pitch patterns.
But one feature of Premier League life that thankfully remains constant is fantasy football. So prepare for more ecstasy, drama and agony - and that's just choosing a team name.
If, like yours truly, you have yet to pick your team and join your leagues, well played. Because here Sportsmail gives you a leg-up on your competitors with a nine-point plan for fantasy triumph.
Be smart when choosing your formation
One of the more insidious trains of thought that lingers in the dark corners of football is that it's the players, not the formation that matters.