Thomas Muller is as important to Bayern as Oktoberfest is to the city of Munich, according to club president Herbert Hainer.
Muller signed a new contract on Tuesday to remain with the Bundesliga champions until 2023.
The 30-year-old has spent his entire career with Bayern and has made 521 appearances for the club, scoring 195 times and providing 146 assists since making his debut in 2008.
Editors' Picks
That has led Hainer to compare the former Germany international to one of Munich's most famous events.
"It is, of course, very good news and I was incredibly happy when I heard [that Muller had signed a new deal]," he said in quotes published on Bayern's Twitter account.