Around and around Manchester United go - caught in a time-warp, splashing out on ageing players on deadline day and encouraging them to say Old Trafford is their life's ambition when they've actually been lured with wages of £200,000-a-week, give or take.
For Radamel Falcao, aged 28, deadline day 2014 ('this is a lifetime opportunity, you can't turn that down') read Edinson Cavani, aged 33, deadline day 2020 ('one of the greatest clubs in the world, a real honour to be here.')
Noise is what United, with their weirdly skewed priorities, crave most these days.