AXA reignites its sponsorship strategy and is proud to join forces with one of the most famous names in sport.
The multi-year partnership with English Premier League legends Liverpool Football Club (“Liverpool FC”) sees AXA become the club’s Official Global Insurance Partner.
In addition to providing excellent global brand visibility and raising AXA’s profile among sports fans around the world, the partnership is particularly good news for football supporters in Asia, as it includes a number of exclusive events that will take place in AXA’s core markets within the region.
These will include various mass participation events around the region, as well as unique opportunities to get closer to the team.