Rwanda’s £30 million sponsoring of English Premier League giants Arsenal has created controversy in Britain
Last week Arsenal announced that the Rwandan government will be their sleeve sponsor to market the east African nation’s tourism.
The Rwandan government paid the Premier League side £30 million for a three-year deal to have the logo “Visit Rwanda” feature on the sleeves of Arsenal shirts and pitch-side screens.
With Britain expected to pour in £62 million relief aid money to Rwanda this year alone, the deal has triggered anger especially from Tory MP Andrew Bridgen who has described it as “an own goal for foreign aid.