NEW YORK, NY - JANUARY 13: Professional basketball player Carmelo Anthony attends the Jordan Brand Melo M9 Shoe Launch at Highline Stages on January 13, 2013 in New York City. (Photo by Neilson Barnard/Getty Images for Brand Jordan)
Trail Blazers forward Carmelo Anthony was Jordan Brand’s first ever signature athlete. Interestingly, Michael Jordan paid for half of the endorsement deal.
Jordan Brand has obviously been heavily in the news with the prominence of ‘ The Last Dance ‘ documentary. This week, Trail Blazers forward Carmelo Anthony talked about how he was the brand’s first ever signature athlete.