PORTLAND, Ore. (January 27, 2021) – The Portland Trail Blazers and global sports and lifestyle brand adidas announced a multi-year partnership extension showcasing Damian Lillard’s tie to Oregon and Rip City. The Trail Blazers and adidas partnership, which dates to 2007, has the opportunity to motivate and inspire fans in both companies’ backyards – the beautiful Pacific Northwest, where the Trail Blazers and adidas North American Headquarters call home.
The companies will collaborate on several activations both inside and outside Moda Center with a focus on Lillard’s creative style and how his connection to the city and region influences his footwear designs.