Deschutes Brewery today unveiled the launch of Rip City Lager, a specialty release in partnership with the Portland Trail Blazers to coincide with the revival of the NBA’s season. Deschutes, the presenting sponsor of the Portland Trail Blazers Radio Network since 2019, has created this custom co-branded beer for Trail Blazers fans in celebration of the fellow Northwest icon releasing this September.
“Deschutes has been an Oregon staple for over 30 years, and we’re honored to be a part of their journey,” said Chris McGowan, President and CEO of the Trail Blazers and Rose Quarter. “From the name to the can design to the packaging, the Rip City Lager doesn’t miss a detail and is a perfect partnership for our of-age fans.