PORTLAND, Ore. (May 4, 2017) – The Portland Trail Blazers will participate in the inaugural season of the NBA 2K esports league, set to debut in 2018. The Trail Blazers are one of 17 NBA teams that will compete in the first season of the league, which is the first official esports league ever operated by a U.S. professional sports league.
“We jumped at the opportunity to participate in the inaugural season of the NBA 2K esports league,” said Dewayne Hankins, Chief Marketing Officer of the Trail Blazers. “As an organization, we constantly strive to provide unique content and reach new audiences.