The NBA was one of the first sport leagues to utilize blockchain technology, first through the launch of NBA Top Shot and more recently with a number of team and player specific non-fungible tokens, known as NFTs. So it makes sense that a company whose business is built on blockchain would be interested in getting their product in front of as many NBA eyeballs as possible. And there’s not better way to achieve that expose than with a jersey patch.
The Trail Blazers announced on Thursday that they had entered into an agreement with StormX, an company based out of Seattle that features an app with allows users to earn rewards which are then paid out in cryptocurrency, to become the team’s new jersey patch partner and their first partner in the technology space.