It goes without saying, but social media has made it easier than ever before to connect with your favorite athlete, musician, actor. No longer do fans have to live vicariously through the questions of reporters — they can easily direct those questions to celebrities all by themselves. When I was a kid, I had to wait in line at a supermarket for three hours just to say hello to Terry Porter. Now that connection can happen anywhere in the world that has a cell signal.
The latest phenomenon social media has brought us is real-time access. From streaming content, live Q & A, logging every move you make through a variety of 'stories' -- the game has changed.