Way back in April of 2014, then-Portland Trail Blazers guard Damian Lillard struck a deal with Adidas on a 10-year, $100M basketball shoe contract.
Shortly after in January of 2015, he got his own signature shoe. From Adidas’ press release at the time:
Damian Lillard has earned a reputation for being one of the hardest working, confident and clutch players in the NBA. From the courts in Oakland, California, where he grew up, to being overlooked in high school and college, to becoming an NBA Rookie of the Year and All-Star for the Portland Trail Blazers, Lillard has surpassed expectations in every stage of his career.