NBA Top Shot is taking over the universe. As fans and collectors go crazy over images and imprints, much of the world looks on, scratching heads and asking, “What are these Top Shot things and what’s the big deal?”

They’re digital basketball cards.

...there. That could be the article. Simple, right?

If you don’t already know, there’s more to the story than that.

Background

I introduced my 38-year-old brother to NBA Top Shot the other day, and his reaction was a lot like mine a few weeks ago. We were both kids of the 90’s, and our basketball card collections were massive.