Anyone who has tried to acquire a highly sought after pair of sneakers, a pursuit that has become more and more common as sneaker collecting has gone from niche to mainstream, can tell you that the process almost always ends in disappointment. Between pairs being made in limited numbers with the explicit purpose of creating demand, the use of bots in the purchasing process and the increasing number of consumers using sneakers as an investment rather than something to wear on their feet, it’s unlikely that an individual will actually get lucky enough to win the right to pay a significant sum of money for an in-demand shoe.
Lillard Creates Exclusive Dame 7 Colorway For Students In 'Respect' Campaign
