Portland Gear, comprised of a team of six local creatives, has been the premier local fashion brand for this city since its inception in 2014. After a number of Portland inspired pieces and productive collaborations over its four year tenure, PG has become the unofficial insignia for the city of Portland. We discussed its growth, networking, and overall meaning to PDX with Store Manager Zack Dean.
It all started with a little booth at the Saturday Market. Then we had the van, and now the brick and mortar store. It was based a lot off of social media and we wanted to create a community brand that represents Portland [without being a] tacky touristy shop.