The first inkling of a Portland Trail Blazers surprise came via Twitter on September 18.
Rip City, we’ve got a secret for you coming soon… pic.twitter.com/ZcjBFiWoga
Due to the picture, many fans wondered if a new jersey was going to be retired.
The Blazers later revealed that no new number would be hung from the rafters. Instead, the Rip City uniforms would be gaining a new patch – that of new sponsor Biofreeze.
Biofreeze is a waxy, crystalline substance that can be applied to areas externally to provide fast-acting pain relief.