Damian Lillard and Adidas shoes have had a long and fruitful relationship, through six iterations of a signature shoe and countless drooled-over colorways. This week The Undefeated chronicled the backstory behind the collaboration, synchronized to his personality and play.
Aaron Dodson picks up the story against the Orlando Magic in October of 2018, when Lillard had an uncharacteristically bad first half, including a couple of badly-missed free throws. This brought the attention of a heckler in the stands:
“I don’t really miss free throws like that,” Lillard — now a four-time All-Star, whom the Trail Blazers drafted in 2012 out of mid-major Weber State University — recalled.