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Exclusive Damian Lillard Colorway Debuts on NBA 2K Day

Some NBA fans are into sneakers and kicks, some video games, and some just like Damian Lillard. In a real “you got your chocolate in my peanut butter then dipped it in caramel-infused nougat” moment, all three tastes converge today with a shoe-filled NBA 2K21 debut.

The video game has arrived on this, “2K Day” with Damian Lillard represented on the cover. But the 2K franchise and Adidas are also giving away an exclusive Dame 7 colorway for those who respond to their tweet with the appropriate hashtags. Whether you like shoes, the game, or Dame, this appears to be your big moment.